Loop
Helping women find their perfect bra, one scan at a time.
CO-FOUNDER & HEAD OF DESIGN
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Mobile UI/UX
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Brand Strategy
I co-founded and led the design of Loop, a mobile bra-fitting service powered by computer vision. Our startup won the 2023 Iovine and Young Prize and was a finalist in USC Marshall's 2024 New Venture Seed Competition, securing over $15,000 in funding.
The following case study explores Loop’s product design.
For insights on my business development work, please see our pitch.
DURATION
May 2023 — June 2024
TOOLS
Figma, Adobe After Effects, Procreate
SKILLS
Product Design, Branding, Business Dev, Illustration
PROBLEM
Buying bras suck. 80% of women are wearing the wrong bra. At the same time, bra retailers lose $3.2 billion annually on returns.
Why? There is an inconsistent sizing guide across and even within brands. This leads to physical ailments, low self-image, and for both parties a waste of time and money.
SOLUTION
Loop empowers women to feel comfort, consistency, and confidence by empowering bra brands with precision insights for perfect fit and reach.
Receive Matches
Get bras/sizes across brands that fit you. Purchase directly through the app.
Select Preferences
Pick what type of bra you’re looking for: coverage levels, straps, hook, & more.
Scan Your Body
Wear a snug top, put up your hair, prop up your phone, & turn clockwise.
HOW IT WORKS
Retailer Insights
Bra companies partnering with Loop gain precise consumer measurements beyond band and bust size, popular size trends, match challenges, sales impact, and consumer preferences—helping them optimize production and supply.
PROCESS
User Research and User Flows
User Research
I began the process with user research, developing two stakeholder interview guides with concise yet insightful questions—one for brands and one for consumers. After conducting 100+ interviews, we identified key pain points and desires. Combining these insights with a market analysis, we crafted a user persona representing our target demographic: Gen Z women.
Results Screen
When designing this screen, I prioritized simplicity, visual appeal, and clear organization.
Our largest consideration, however, was figuring out how best to communicate a bra's fit to our users. Initially, we used a percentage match (ex. 93%) accompanied by a breakdown of the math, but this felt too technical to include in a thumbnail view. Also, calculating the percentage would be hard considering the early stage of our algorithm. We then explored using tags (ex. "Best Value" or "Loop's Pick") but they felt too vague. Ultimately, we chose to use a simple numeric score, which balanced qualitative and quantitative signaling. It was quickly understood by users, and easy to generate by the dev team.
Preferences Quiz
We included a preferences quiz to account for factors beyond measurement. There were some factors that came to us from the get go such as color, budget, and style, but I discovered after researching user concerns and bra manufacturing practices that there were essential yet often overlooked considerations. For example, health conditions may require avoiding certain materials, and strap preferences may require size adjustments to ensure proper support.
Scan Experience
When developing the scan experience, my team and I tested it firsthand, documenting the challenges we faced. The biggest issues were not knowing if you were properly framed in the camera and when to turn. I added a grid overlay for positioning, a beep sound as a turn cue, and a countdown timer to address this. Beyond UX improvements, I also flagged the difficulty of maintaining a straight angle to developers, leading them to refine the algorithm for better accuracy and adaptability.
Onboarding
Through discussions with developers, I identified key user requirements for accurate scanning. Text instructions alone weren’t clear, and a full-length tutorial video lost user attention. To make onboarding seamless, I distilled the process into five simple steps, each paired with an illustrated GIF for clarity. This made the instructions more engaging and easy to follow, with the option to view the full tutorial if needed. We rigorously tested the onboarding to ensure a smooth, frustration-free, experience.
Sign Up
For the sign-up experience, I wanted to immediately showcase Loop’s brand aesthetic and values. I highlighted Loop’s lively and authentic nature by featuring a video of diverse women having fun. I intentionally focused on the women themselves rather than the bras, reinforcing that Loop prioritizes its users—celebrating their comfort and confidence above all else.
PROCESS
Designing the Wireframes
User Flows
Once the product features were defined, I mapped out the app’s core user flow, starting with pen-and-paper sketches. By testing them with others and observing their reactions, I refined the flows to enhance usability. Below are the six key user flows that shaped the foundation of the app’s wireframes.
Developing our Visual Identity
As the head of design, I led the art direction for our product and business materials, shaping a cohesive and engaging brand identity. I designed the logo, color scheme, and typography, ensuring consistency across all touchpoints.
Initially, we explored a green and purple theme, but it felt too clunky and tech-focused. Instead, we embraced a soft, pale pink palette inspired by modern skincare aesthetics, appealing to both Millennial and Gen Z women. To add energy and originality, I introduced a bright orange accent and a playful star doodle.
To bring the brand to life, I collaborated with photographer Eilee Deniston on a branding shoot. I developed a mood board, prepared physical brand assets, and styled the shoot to capture polished, cohesive images for our app and marketing materials.
PROCESS
Branding and Art Direction
RESULTS
Loop raised over $15,000 through awards and grants, such as the USC Jimmy Iovine and Andre Young Prize and winning 3rd place at the Lloyd Grief Center's New Venture Seed Competition.
Working with my five closest college friends was an amazing journey. We built Loop from the ground up, grew from failures, and dove headfirst into the startup world through the NVSC incubator. It was the perfect ending to my time at USC, where I combined my design, entrepreneurship, and leadership skills.
Want to learn more about Loop? Check out our pitch or reach out:)
Interested in more?
Check out my other case studies!
