AI-Bra Fitting, play kits, race tracks, user personas, futures design, & more.
Explore my playful projects in the clothing, education, play, and health spaces. Each project included extensive processes to go from an idea to a product and business pitch. I practiced methods including, but not limited to, market research, behavioral trends, stakeholder interviews, persona profiles, UI/UX, user testing, creating competitive landscapes, and building pitch decks.
LOOP - FISHER PRICE - HOT WHEELS - EY
Concept Development
Loop
Loop is a company I founded with 5 other friends at USC. We are currently still developing the project. So far, we have started funding by winning the IYA Prize Fund competition. Visit our site here.
We are a women-led bra sizing company using computer vision and machine learning to provide perfect bra recommendations for bra-wearers across brands.
Since May of 2023, we have been developing our tech MVP, solidifying our web and mobile experiences, reaching out to potential partners in the bra space, and solidifying our brand.
As a co-founder and the design lead, I focus on brand strategy, UI/UX, and visuals (including logos, art direction, and other assets). However, being a small team, I wear multiple hats across the disciplines: such as business and research.
-
Co-founder, Design Lead
-
May 2023 - Present
-
Entrepreneurship, Branding, UI/UX, Marketing, Business
-
Figma, Hootsuite, Premiere Pro
-
Don’t be scared of competitors; take it as an indicator of value. When selling a product, focus on the why not the what. Building a community behind your brand is essential.
Loop in Action
Below is a recording of our mobile interface that I created in Figma.
Loop’s Business Deck
My team and I created the following material to showcase our value proposition, business model, user/market research, technology, and more.
Fisher-Price
Fisher-Price wanted to conduct speculative design to innovate on what play looks like in 20 years. This project focused on ideating experiences and services beyond toy and baby gear development that Fisher-Price could provide, that are meaningful and synergistic with the brand.
I worked with Fisher-Price in a team of 3 to ideate future products/services that were sustainable and focused on STEM education. I created interactive UI/UX prototypes, user research reports, visual assets, and pitch decks for presentations to Fisher-Price’s VP of Branding.
Through analysis of market data, data visualizations, competitive analyses, and more, we were able to come up with the idea of a subscription-based “grow with me” service for Fisher-Price. This service would form lasting relationships with the customer and the company even when their child grows up. The modular toys and curriculum would be personalized for the child based on their developmental stage, their interests, and their education goals.
-
Contract Design Strategist
-
August 2021 - December 2021
-
Design Research, Data Analysis, Product Design, UI/UX, Design Strategy
-
Figma, InDesign, Adobe Illustrator
-
Greater details on the toy industry/toy market, emerging trends in parenting/education/play, designing for children and adults a like, and how to set up the Elsa’s Ice Palace toy.
“Future of Fisher-Price” Report
Below are excerpts from a pitch deck presenting our final concept for Fisher-Price. It includes our product design, research, and business model.
“Play Portal” Mockup
Below is a mockup of the user interface for Fisher-Price’s “Play Portal” concept, where parents can modify their child’s information and manage their subscriptions.
Hot Wheels
How can Hot Wheels incorporate emerging technologies to create a scalable product line of sustainable fun and educational play?
I worked with Hot Wheels in a team of 6 to formulate ideas for future Hot Wheels products that utilize emerging tech, sustainability, and education. I designed the modular track board game, created physical and digital mockups of the product, edited sizzle and explainer videos, designed the pitch deck, ran user interviews and developed user personas, and helped formulate the business plan.
Through our research and ideation, we came up with the idea of ‘Pit Stop’ a board game that appealed to the whole family. It incorporated fun activities that catered to different play-styles, challenge-based learning, physics concepts, and invisible technology. Ultimately, Pit Stop was a screen-free product that would expand Hot Wheels’ user base.
-
Contract Design Strategist
-
August 2022 - December 2022
-
Design Research, Design Strategy, Concept Development, Game Design, Motion Graphics
-
Figma, Adobe Premiere Pro, After Effects, Illustrator, Procreate
-
Designing invisible technology, strategizing how to safely expand a brand’s demographic, physical game design, and how to improve my toy-car racing skills
“Pit Stop” Report
Below are excerpts from a pitch deck I created, for presenting our final concept to Hot Wheels. It includes our product design as well as our business model.
“Pit Stop” Gameplay Demo
Below is a short video I edited explaining how the game works in more detail.
Ernst & Young
How will emerging technologies (extended reality, ambient computing, distributed data, Web3, etc.) & shifting behaviors & values create new experiences of ‘care’ in the future of health care across private & public domains?
I worked with EY to produce a futuristic concept that EY could work on making a reality, in the realm of health care and emerging technology.
Through market research, user interviews, analysis, business plans, prototyping, and more, my team was able to come up with the idea of Nora, the Friendly Robot Nurse. This product would use machine learning and computer vision to help democratize health care for the public.
Continue reading to walk through my design process and to see the final product. ☺
-
Contract Strategic Foresight Consultant
-
January 2023 - May 2023
-
Tech + Market Research, User Research, Interviews, Personas, Future Drivers, Ecosystem Maps, Prototyping
-
Figma, Procreate, Adobe Illustrator, After Effects
-
Learning about the different players in health care as well as demographics in need that aren’t usually thought about, experiencing working for a consulting group, & how good the Bluey show is.
1. Technology and Market Research
To start the project, my team gathered in-depth research on emerging technology across different sectors. I chose to focus on advanced diagnostics. Below are some excerpts from my explainer deck that became especially applicable to our final product.
Researching helped me understand what was already out there, and what is projected to emerge due to trends in the em-tech and health spaces. I could now better predict what would be feasible for EY and gain a better sense of the market landscape to see what gaps EY can fill.
To the left are examples of how AI can democratize healthcare by providing affordable, accurate, and efficient health services that people can use on their own.
AI has allowed early diagnoses of cognitive disorders, using voice analysis to detect mental disorders, providing mental wellness through companion bots, and more.
Some of the biggest players in AI-driven diagnostics include Google Health, Babylon Health, and Presagen. Based on research, we can predict how the actions of these companies will affect consumers.
We’re now able to get a clearer picture of what the future may look like and can ideate how EY can position themselves.
2. User Research and Experience
My next step was to hone in on an audience we may want to serve and conduct user interviews to better understand their true needs. We decided to explore care experiences related to engagement with family members, with home as the context. Family is a core aspect of our lives that we hold with immense value and sensitivity. It influences our care experiences more than we might realize — from increasing responsibilities to lifestyle changes. Our goal was to understand how different circumstances do this and identify which opportunities to explore further.
We broke down the topic of health and wellness within the family into 3 different key issues, 3 sectors, and 9 demographics.
It was now time to start the research process. Our goal was to understand how varying degrees of financial access, availability of resources, and trust affect different groups along cultural, social, economic, and emotional lines.
First, we consolidated several hypotheses into 3 themes.
Next, we investigated, conducting 12 interviews to test our hypotheses and get a closer look.
Finally, we analyzed the interview results and identified 4 key patterns in needs, pain points, and behaviors.
At the end of this research process, we were able to provide EY with two recommendations.
Below are excerpts from our user research deck. In order, they are as follows: interview hypotheses, sample user interview, user insights, user personas, and recommendations.
3. Concept Development
In our mission to reshape healthcare, I teamed up with others who did work in different emerging technology and healthcare sectors. Together, we crafted three concepts, each fitting a different scenario in our futures graph:
Confident Charge: A tool that empowers patients with transparent healthcare pricing, reducing financial uncertainties.
MedStock: An intelligent hospital inventory system ensuring a seamless supply chain for essential medical items.
Nora, the Robot Nurse: A friendly healthcare robot dedicated to serving the public and democratizing access to care.
Below, you'll find brief descriptions of each concept, user personas, and initial low-fidelity prototypes.
4. The Final Concept
Based on EY’s feedback, we ended up leaning into the futuristic spirit of the prompt and chose Concept 3: Nora, the friendly robot nurse. Here, we present key insights from our presentation deck, encapsulating transparency, opportunity, analysis, strategy, and transformation.
Nora: Bridging Healthcare Gaps with Innovation
Nora stands as an intelligent public healthcare robot, designed to roam neighborhoods and populous areas, offering personalized care with ease. Equipped with an interactive LED screen, sensor cameras, a first aid kit including OTC medications, tracking and anti-theft features, and a cellular data connection, Nora is primed for action.
Harnessing Cutting-Edge Technology
Nora harnesses the power of machine learning and computer vision, ensuring a seamless and intuitive user experience. Beyond its physical capabilities, Nora serves as a vital link to healthcare providers, connecting patients with psychiatrists, emergency services, healthcare professionals, and designated emergency contacts
Ecosystem Map
Here is an ecosystem map for Nora, including all the things that will be needed for Nora to work effectively.
5. Takeaways
This project was an insightful exploration, helping me delve into the world of healthcare and grasp the intricacies of working closely with clients. It's shown me the importance of thorough design research and how data can robustly underpin creative concepts.
One crucial takeaway from this experience is the value of avoiding assumptions and prioritizing user research; when I delved into family and care, I discovered a multitude of perspectives I hadn't considered before, reinforcing the idea that user insights open up new horizons and significantly enrich ideation.
Beyond the learning, this journey was emotionally fulfilling, with those "aha" moments, team celebrations, and the thrill of making a real impact in healthcare. It's a reminder of how design and tech can truly make a difference, and these experiences will undoubtedly guide my path as I continue to explore and innovate. Since this project, I was able to further work in the healthcare space during my internship at verynice. You can read more about those projects below.
